Retail & Consumer Goods
Optimizing Salesforce CRM Processes for a Leading B2B Commerce Firm
In a dynamic and highly competitive landscape, the marketing and commerce sector demands efficient processes and data management systems. A comprehensive tech stack, including Salesforce integrated with the Five9 Call Center and DOMO, is employed to manage, and drive customer acquisition, sales, and engagement through emails, voice, and digital strategies. This enables the execution of omni-channel campaigns and proficient management of professional data sets. A Salesforce Admin is designated to handle various responsibilities such as system maintenance, data management, security standards, user license management, training, and system upgrades, ensuring that the organization's requirements are met meticulously.