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The client is a growing B2B company aiming to strengthen its digital footprint and establish a strong online brand presence. Despite having a wide range of product and service offerings, their digital infrastructure and marketing efforts were outdated and underperforming. With ambitions to expand their market reach, improve user engagement, and drive lead generation, the client sought a holistic digital transformation—encompassing website redesign, SEO enhancement, and targeted LinkedIn marketing campaigns—to align with evolving audience expectations and modern digital standards.
The existing website of our client was failing to meet their aspirations. It was characterized by an outmoded design, slow page load times, an ineffective CMS, and was missing both mobile optimization and SEO best practices.
These shortcomings, in conjunction with an undefined digital strategy, were impeding the client's online presence and expansion. This situation underscored the pressing necessity for an exhaustive website revamp, a robust marketing strategy, and targeted LinkedIn sales consultation.
Codvo.ai, a leader in digital transformation and marketing consultation, adopted a comprehensive approach to address the client's challenges. First & foremost, our consulting team developed a deep understanding of the client’s product & service offerings along with their target audience. This strategy helped the professional redesign of the website and the incorporation of user experience (UX) best practices. We optimized the website for mobile devices and transitioned to a user-friendly CMS, WordPress.
Concurrently, we conducted extensive client workshops to articulate clear objectives for their digital presence revamp and to gain a deeper understanding of the client's unique business requirements and challenges. SEO best practices were integrated, along with advanced features and functionalities via WordPress and HubSpot CRM, placing a strong emphasis on web accessibility standards.
In our endeavor to amplify the client's digital footprint, we incorporated video content on the website and leveraged LinkedIn Sales and lead generation consultation. These videos were storyboarded &developed by Codvo.ai’s in-house team. Video marketing served as a dynamic medium to engage audiences, enhance SEO, and increase dwell time on the website and LinkedIn profiles. We crafted LinkedIn marketing campaigns, specifically tailored to target the appropriate audience, enhancing the client's professional presence, and promoting brand awareness.
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The tech stack we used included: WordPress, Avada, Hubspot, Google Analytics, Hotjar for Heatmap Generation, LinkedIn Sales Navigator, Figma, Canva, Envato, and Pantheon.io.
-The comprehensive website overhaul coupled with multichannel marketing strategies, including LinkedIn Sales Consultation, significantly improved the client's digital brand positioning.
-The aesthetically appealing and user-friendly website enhanced user engagement and conversion rates.
-Integrating video content and strategic LinkedIn marketing extended the client's reach, boosting brand awareness, customer engagement, and lead generation.
-Moreover, the client workshops and regular stakeholder communication ensured the revamped website and marketing efforts remained relevant, well-aligned with the client's strategic objectives, thus ensuring sustainable digital success.
