Case studies

Transforming Online Retail Optimizing the Platform with Data-Driven Engineering

About the client

Our client is a prominent online retailer operating in multiple regions, offering a diverse range of products.

To cater to its vast customer base, the retailer frequently rolls out marketing campaigns designed to engage customers and spur sales.


In the digital age, data has become an invaluable asset for businesses. Our client, a renowned online retailer with a presence across multiple regions, was no exception. They consistently undertook expansive marketing campaigns, touching various digital touchpoints from website visits to email engagements. This initiative led to a large influx of diverse data. But with this growth emerged challenges; while the data was plentiful, deriving meaningful insights became an intricate puzzle. The marketing team found themselves awash in an ocean of metrics, spanning website traffic, social media metrics, email campaigns, and customer purchases. Accessing the data was straightforward but distilling it into actionable intelligence remained an elusive goal.

Business Challenge

The client, a leading online retailer, expanded its operations across numerous regions, offering a vast assortment of products. As they ramped up their marketing endeavors, a complex web of data from website traffic, social media interactions, email campaigns, and customer purchases began accumulating. Despite possessing this wealth of data, the marketing team found themselves at a crossroads. They were ensnared by the intricacies of the data, marked by a lack of coherent visualization, challenges in drawing real-time insights, difficulties in customizing data views based on specific criteria, and most importantly, the struggle to transform this data into actionable strategic insights.

Our Approach and Solution

Upon a comprehensive review of the challenges at hand, proposed a holistic tech architecture update, focusing on:

  • Consolidate Data: By integrating and centralizing data from multiple sources, we aimed to provide a unified view of marketing performance.
  • Provide Clarity: Through intuitive and customizable dashboards, charts, and graphs, we ensured data was not just accessible but also comprehensible.
  • Real-time Updates: Our solution supported real-time monitoring and reporting, arming the marketing team with timely insights.
  • Customization: The solution allowed users to tailor visualizations, ensuring specific, contextual views based on regional, product, or campaign parameters.
  • Advanced Analytics: We went a step further than simple visualization. By employing advanced analytics, we furnished the team with predictive insights that could guide future marketing strategies.

Tech Stack

The Codvo team chose a robust set of tools to accomplish this project: Google Analytics, Big Query, Power BI, Python and SQL.


Overview of Solution Architecture:

Business Impact

With streamlined data visualization and the power of real-time insights at their fingertips, decision-making became swift and decidedly data driven.
This sophisticated system enabled them to finetune marketing strategies with an unmatched precision, leading to a notable surge in customer engagement.
The improved analytics framework was directly correlated with higher conversion rates.
The culmination of these enhancements was a significant uptick in revenue growth. didn’t just provide a solution; they unlocked a pathway for the client to harness the full potential of their marketing data.